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Jimi Loves Gloria

(formerly Pillars of Hercules; Hercules Pillars)

7 Greek Street

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  • No real ale Real Ale is NOT Available

Premises Status

This pub is long-term Closed.

Premises Description

Positioned as a cocktail bar.

Social Links

Opening Times


Monday2.00 pm - 11.00 pm
Tuesday2.00 pm - 11.00 pm
Wednesday2.00 pm - 11.00 pm
Thursday2.00 pm - 11.00 pm
Friday2.00 pm - 11.00 pm
Saturday2.00 pm - 11.00 pm
Sunday3.00 pm - 10.30 pm


Be at One

About the Pub

Reported closed by end of July 2021.

Renamed as Jimi Loves Gloria, a cocktail bar named in honour of Jimi Hendrix and operated by Adventure Bar group. At date of this entry the old Pillars of Hercules swingsign was still in place. Some keg beer is believed to be on offer (to be confirmed).

Happy Hours mid-afternoon to 6pm (not Saturdays).

Historic Interest

The current building is modern, with a mock-Tudor frontage; a re-building of 1935 for Edinburgh brewers William Younger. There's been a tavern at No. 7 Greek Street since at least 1733 - either in the same name or as the Hercules Pillars. According to the Survey of London it dates even earlier, 'as the 'Hercules Pillars' which was on or near this site in 1714 was presumably a tavern, and the ratepayer at that time had been in occupation of the site since 1709.' Other connections of a literary bent include Charles Dickens, who mentioned the pub in his 1859 novel 'A Tale of Two Cities'. In its apparent 1990s heyday, the Pillars was one of the favoured traditional Soho pubs. Martin Amis, Julian Barnes and Ian McEwan were all said to be regulars and Clive James also gives it a mention.

Regular cask ales

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  • EveningMeals Evening Meals

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Jimi Loves Gloria

7 Greek Street

Sat Nav Reference

51.514568, -0.131183


  • <Bus Close to Bus Routes
  • <Station Close to Railway Station
  • <Underground Close to London Underground / Overground / DLR

Nearby Bus Routes (< ½ mile)

TfL: 14, 19, 24, 29, 38, 176

Nearby Station (850m)

London Charing Cross

Nearby London Underground/Overground/DLR (200m)

Tottenham Court Road

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Jimi Loves Gloria-1


Jimi Loves Gloria

7 Greek Street

Pub Features

  • No Real Ale
  • Evening Meals
  • Close to Bus Routes
  • Close to Railway Station
  • Close to London Underground / Overground / DLR

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