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Know Where Special

(formerly North Pole; Mulligans; North Star,North By Northwest)

188-190 New North Road
N1 7BJ

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  • No real ale Real Ale is NOT Available

Premises Status

This pub is currently closed. Closed on or before lockdown.

Opening Times

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About the Pub

Oct update - due to reopen early November, coffee place at the back under canvas now open. 21/11/20 - inside still undergoing renovation. New name: Know Where Special.

The North by North West Pub has gone - it is no more. It was closed early March before the Lock Down. There has been a lot of Building work being done and our reporter would say future uncertain whether it will be a Pub again. Sadly over this year before lock down when having a look in there were 3 Handpumps but sadly No Real Ale available.

Reopened under new management end Sept 2015. Thursday quiz. Two for one food on Mondays. From a news release - London-based movie theme pub operator Wesley Deaton has opened his second site in Islington. Deaton has acquired The North Pole in New North Road, which has been rechristened North by Northwest after Alfred Hitchcock’s famous Cary Grant spy thriller. He has spent months decorating the pub with memorabilia and plastering the walls with Hitchcock film posters and dramatic photographs of the man himself. Models of jet-black crows are perched above the bar, and the North by Northwest crop duster hangs from the ceiling. Hitchcock landed his first industry job in motion pictures at the nearby Gainsborough Studios, which has now been transformed into luxury flats, in the 1920s. Deaton told the Islington Tribune: “We’re going to serve the best Sunday roast in town and loads of great local beers. We’re beside Gainsborough Studios, which is where Hitchcock started from, so that’s where we got the idea.” Deaton also runs the Alma Pub in Newington Green, which reopened as a movie-themed pub in October 2014. A survey in Oct 2017 revealed "just London Pride and a 'Heineken' brewed house beer. No call for real ale, apparently." However a subsequent visit by another reviewer found Hammerton N1 on sale, so may be a bit of a moving feast!

Historic Interest

Local listing;- Derived classical three storey stucco, with parapet, cornice, rounded corner to yard. First and second floors: four windows wide on front, one curved on corner. Bracketed cornices to first floor windows. Mid 19th Century pub front: foliated capitals.

Regular cask ales

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Know Where Special, London


  • Cider Real Cider Available



  • LunchtimeMeals Lunchtime Meals
  • EveningMeals Evening Meals
  • Garden Pub Garden
  • DogFriendly Dog Friendly
  • FamilyFriendly Family Friendly
  • Events Events

    Pub quiz Thursdays 8pm.

  • FunctionRoom Function Room
  • Games Traditional Pub Games
  • LinedGlasses Lined Glasses
  • Restaurant Restaurant Area
  • Smoking Smoking Area
  • WiFi Wifi

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Know Where Special

188-190 New North Road
N1 7BJ

Sat Nav Reference

51.537572, -0.091195


  • <Bus Close to Bus Routes
  • <Station Close to Railway Station
  • <Underground Close to London Underground / Overground / DLR

Nearby Bus Routes (50m)

21, 141, 271

Nearby Station (550m)

Essex Road

Nearby London Underground/Overground/DLR (1100m)


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